Our Strategic Framework

To guide and focus our efforts, we revisited and updated our vision and mission. For the first time, we have also articulated our purpose. Increasingly, organizations are considering why they exist - to crystallize their reason for being. Together these communicate the kind of business school we aspire to be, how we see doing so, and the contribution we seek to make to society.

Our Vision

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To ignite a global movement of responsible leaders who drive innovation, sustainability, and shared prosperity.

Our Mission

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Through experiential education and the creation and mobilization of knowledge, we inspire and empower diverse learners to lead thriving enterprises and communities.

Our Purpose

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We exist to advance knowledge and develop leaders to shape a better world.

1

Intellectual Transformation

2

Individual and Collective Resilience

3

Intercultural Engagement

4

Alumni and Community Connection

5

Ethical Wisdom

Strategic Goals

Five strategic goals will guide our work over the next five years. They are interconnected and mutually reinforcing, designed to center and strengthen learner experiences and focus faculty and staff endeavours to create mutual and shared value with our partners and communities.

While each objective is listed separately, they all interconnect and reinforce one another. Many of the initiatives under one goal directly support progress in other areas. This integrated approach ensures that our efforts create broad, cross-institutional impact.

Atlantic Case Competition
Sobey School students win the 2025 AICC!

Sobey School students owned the podium at the 2025 Atlantic Invitational Case Competition, a two-day, CGI-sponsored challenge where teams from across Eastern Canada tackled an AI-driven change management case, led by coach Jeff W. Muton. 

Interested in case competitions? The Sobey School of Business BComm builds the skills you need to compete at top regional, national and international competitions.

Learn More
Atlantic Case Competition
Sobey School students win the 2025 AICC!

Sobey School students owned the podium at the 2025 Atlantic Invitational Case Competition, a two-day, CGI-sponsored challenge where teams from across Eastern Canada tackled an AI-driven change management case, led by coach Jeff W. Muton. 

Interested in case competitions? The Sobey School of Business BComm builds the skills you need to compete at top regional, national and international competitions.

Learn More
Olivian Sanderson
From Pugwash to the World Cup stage

BComm student, Olivian Sanderson, champions community, entrepreneurship and global impact.

Read More
Olivian Sanderson
From Pugwash to the World Cup stage

BComm student, Olivian Sanderson, champions community, entrepreneurship and global impact.

Read More