Category Management Program
Next Program Date: January 28 - February 20, 2025
Online Certificate Program
About
This Certificate Program is the perfect opportunity for Category Managers seeking to refine their skills and achieve exceptional outcomes for their business. Designed with the specific needs of Category Managers in mind, the program offers a comprehensive and immersive learning experience. Through eight engaging sessions, participants will have the unique opportunity to learn from and interact with industry-leading experts who possess extensive knowledge and practical insights.
The program takes a holistic approach, focusing not only on theoretical concepts but also on practical application and skill development. Participants will gain a deep understanding of the key principles and strategies that drive success in category management. By embedding discipline into their daily routines, Category Managers will be equipped to make data-driven decisions, optimize product assortments, and effectively collaborate with suppliers and internal stakeholders.
Each session of the program is thoughtfully designed to provide participants with actionable insights and practical tools that can be immediately applied in their roles. The program covers a wide range of topics essential for success in category management. Upon completion, participants will have enhanced their expertise and acquired the confidence to drive impactful outcomes for their business, making them invaluable assets within their organizations.
Program Objectives
When you successfully complete this course you will be able to:
- Create a fully integrated Category Management practice that will deliver better overall results for your company.
- Become more disciplined in your approach to Category Management.
- Use enhanced data analytics in category analysis, merchandising, promotions and pricing to improve decision making.
- Improve merchandising execution at store level.
- Better leverage partnerships with suppliers.
- Optimize assortment planning and management.
- Take a more "customer-centric" approach to manage your category.
“Very engaging course. It is applicable to any business and professional, whether experienced or new. Great reminder on how to leverage the resources to be successful and how to apply it to grow our businesses. Thank you for doing that for us.”
~ Jamie Desranleau, Director of Merchandising, Peavy Industries LP
For questions or to register, email: davidsobeycentre@smu.ca
View brochure for more details on each session, instructors and price: